The Interactive Denmark in Figures
Interactive Denmark presents the report The Interactive Denmark in Figures 2015. Interactive content producers are a collective term for game developers and other businesses who specializes in entertainment products, apps, or other interactive products. The report is written by Interactive Denmark based on the annual analysis from The Danish Producers’ Association: ”Danish Content Producers: Film, TV and Computer Games 2015”, published annually since 2009 but focuses only on companies within both game development and other interactive content production.
Since 2013 Interactive Denmark have been monitoring the state of the interactive content producers in Denmark. Interactive content producers are a collective term for game developers and other businesses whose primary income stems from the sale of copyright- protected products and/or services, such as entertainment products, apps, or other interactive products such as eHealth applications and digital learning aids. Using this definition, this report distinguishes between game developers and producers of other types of interactive content.
The games industry is currently in a positive trend, and the numbers for 2015 remain strong, if a bit more moderate than previuos years. Turnover increased by 4.1% which is more than three times the national average for the Danish economy 2015. In parallel to this, the number of full-time equivalent employees (FTEs) increased by 4.8%. This Suggests that the companies, after impressive growth rates of the latest years, have begun to hire more employees to scale up production for future releases.
In 2015 there where 1537 employees in the 245 companies. That’s a rise of 38 companies which translates to 18% compared to 2014 and employment grew with 154 FTEs which is a rise of 11% since the previous year.
The interactive content producers exhibit high growth, and the total turnover for the whole sector ended up at 1,92Bn DKK. The industry has experienced slight fluctuations in turnover, but it seems the growth has now solidified, and 2015 represents yet another high-water mark regarding turnover, made possible by a total growth of 15,3% from 2014. The moderate growth is most likely a result of a limited number of large releases in 2015. It was a year with few sizeable international hits, and even if several excellent titles were given a worldwide release during 2015, only a limited number reached a large international audience.
This is also evident in the figures for export in 2015, which is the only significant indicator exhibiting a slight decline of -0.4%. However, with the significantly increased performance from the other interactive content producers, the export for the sector increased by 6.5%. Exports share of the turnover for the other interactive content producers is generally low, around 17%, but has increased in 2015.
The growth in both turnover and FTEs ensures that the productivity remains steady on a very respectable 1.5 M DKK per FTE for game developers and just below 1 M DKK per FTE for the remaining interactive content producers.
Looking at the distribution of companies it is clear, that the majority of the companies (63%) are still based in the capital of Copenhagen in 2015 and that has not changed since the previous year.
Interactive Denmark is a collective term for game developers and other interactive content producers whose primary income stems from the sale of copyright protected products and/or services. To measure the effects of the over-all development in the industry, Interactive Denmark has registered data from the Danish interactive producers since 2013 and also uses The Danish Producers’ Association: ”Danish Content Producers: Film, TV and Computer Games 2015”, published annually since 2009.
Previously it has not been possible to outline the Danish interactive content producers at such a high level of detail, but with The Danish Producers’ Association method we can from now on follow the development of The Interactive Denmark.