10 dec (1575981000 10) 12:30 10 (dec 10)16:00 Growing Games: Market & Marketing 12:30 - 16:00 Kogama / Multiverse, Emil Holms Kanal 14 Event Organized By: Growing Games Event Type : Growing Games

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Event Details

Use this link, to share the event: https://interactivedenmark.dk/events/markets_marketing/


The subtle art of finding your target group and getting them to notice your game

Making your game is just the first step. Getting someone to notice your game and buy it is the next. But how do you find your target group? How do you reach them? And what makes them wishlist or buy your game?

For this workshop we have invited marketing expert, Thomas Reisenegger from FutureFriends. Three time GDC-speaker and with experience from more than 30 titles including League of Legends and indie hits like Northgard, Blackwood Crossing and WHAT THE GOLF?

Joining us will also be Emil Kjæhr from Funday Factory, who will be sharing his experiences from performing market research for their recent title, Bullet League, as well his many years of experience in business.

With input from out two experts and using a number of exercises, at the end of the workshop, you will have a much better understanding of both your games place in the market place, as well as tool for creating the best suitable marketing strategy.

The workshop is kindly hosted by KOGAMA, and takes place at their office in Copenhagen on Dec. 10th from 12:30 – 16:00.

Participation is free, but seats are limited. Sign-up here

Final program TBA

Speakers for this event

  • Emil Kjæhr

    Emil Kjæhr

    Product Manager & Partner at Funday Factory

    Product Manager & Partner at Funday Factory

  • Thomas Reisenegger

    Thomas Reisenegger

    Founder of Future Friends

    Before Future Friends I have worked on the promotion of over 30 games; from big titles like League of Legends to indie hits like Northgard & Blackwood Crossing. I’m also a regular speaker at international industry events like GDC (three times, still nervous every time), EGX Rezzed, Digital Taipei, and IndieCade Europe about gaming PR.

    Founder of Future Friends


(Tuesday) 12:30 - (Tuesday) 16:00


Kogama / Multiverse

Emil Holms Kanal 14